![]() A lot of people love it, but I’ve had people tell me that it tastes spoiled because it’s just not what they’re used to.” Here at Long Bridge, we do kind of an artisan, New York-style pizza, but we offer it with a sourdough crust, so it has that acidic tang that you find in sourdough. Neal DeNardi, co-owner of San Francisco’s Long Bridge Pizza, explains that, “Sourdough pizza isn’t for everyone. While there are some sourdough pizza places in San Francisco, it certainly isn’t the norm and it’s unlikely that it would ever be. It’s a simple, logical equation that just happens to be mostly incorrect. So, because San Francisco equals sourdough, then San Francisco pizza must be sourdough pizza. Since then, the city and the bread are so intertwined that many people believe that it was invented in San Francisco and that it can only be made here (both of which aren’t true). Because sourdough is made with a fermented culture that grows on its own, commercial yeast isn’t needed, which is what made it more sustainable on the rugged new frontier. San Francisco and sourdough are synonymous with each other and they’ve been that way since the Gold Rush. The case for sourdough pizza as being the “rightful” San Francisco style has more to do with the bread than it does with pizza. The first of which is any pizza with a sourdough crust and the second is basically “California style” pizza, which does have some of its roots in the Bay Area. ![]() While there are some other random pizzas that people have labeled as “San Francisco style,” there are primarily two different kinds of pizza that have received that moniker. ![]() But while the question of “Why Iowa?” probably comes to mind first, the greater mystery is what the restaurant meant by “San Francisco Style Pizza.” After all, even to this day, “San Francisco-style pizza” is an ambiguous phrase, meaning different things to different people and with no discernable consensus on the matter. In all 644 million pages of newspapers at and the 40 million books on Google Books, no earlier reference seems to exist. The Des Moines RegisterĪs curious as it may seem, these ads in The Des Moines Register appear to be the very first mention of “San Francisco style pizza” anywhere in but print. The pizzeria was located in Clear Lake, Iowa. An advertisement for "San Francisco Style Pizza" ran in the Des Moines Register in 1985.
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